Do you have your own eCommerce shop? Do you think that your eCommerce store is easily accessible to all your potential customers? In this article, I am going to tell you what are the most important pages – you should develop in your eCommerce website. Being a professional eCommerce developer, I can honestly provide you with valuable points which will be beneficial for you, when you develop your online store.
We all want to visit a physical store to buy any types of product & the customers really like it when the all the things can easily found, they are looking for. When it comes to online shopping, customers are looking for much more advanced navigation to find their products. In this case, the customer’s patience level is very very less than in the physical store. If they don’t find their preferred products easily, they can simply move on to the next online store. In this way, you can lose your potential customer if your eCommerce store is not well-navigated.
According to research, a user decides within the first 8 to 10 seconds whether he/she wants to explore your website or to leave. In this regard, it is really very very important for your eCommerce store to be clear, concise & engaging – so that none of your audiences do leave until they purchase.
In this article, I’ll help you understand how to develop your eCommerce store and the important pages, you should include – so that it funnels your customers to the “add to cart” or “cl to buy” button precisely and converts them to your prospect sales.
DECODING YOUR eCOMMERCE STORE
The meaning of eCommerce is Electronic Commerce where your audience’s activities involve in buying and selling things. It also performs money transactions with a highly secured process. If you want to start your own eCommerce shop, then you need to make sure that your store will be super-engaging and where your customers can easily navigate. Your store should have all the required information related to your business, including contact details, business policies, social media links, FAQ pages, etc. You need to make sure that your website should not cluttered and confusing for your customers. If you do not concentrate on these details, your customers can lose their attention & skip your website. I am sure that you also don’t want this!
Now you have to understand what are the most important pages you should design/develop in your eCommerce store. I am going to share the 6 most crucial pages for your eCommerce shop which can attract potential customers and help you to generate revenue.
Home Page
This is always the most important page for any website. You can consider this page as the entrance of your eCommerce store. When you design your store, your homepage needs to be very very attractive and engaging to hook your customers as soon as they land on your website. It should have all the preliminary information about your business.
About Us Page
This page should have a brief summary of your business, founding date, your team, how you started, and other precise information about your business. In short, everything that is important for your eCommerce business should be included on this page.
Category / Archive Page
If you have multiple categories in your store, then you need to design each category page in a proper manner, so that your customers can get their required products with a proper category tree structure. If possible, please design archive templates & tag templates in your store, so that it will be helpful for your technical SEO as well.
FAQ Page
The FAQ page is the most important page on your website, where your customers can clear all their doubts and queries. You need to provide all types of solutions, which your customers may look for. However, if your customers still have questions, you can put a general query form or customer support number where they can call, email, or chat directly.
Testimonial Page
Before purchasing any online products from any particular store, a customer always wants to know the reviews about that particular store or product. So if you have a dedicated testimonial page, you’ll guide your customers to get an idea about your products. This process helps you to build online trust and credibility.
Contact Us Page
It will be really meaningless if your customers are interested in your products but can not find any contact details to get in touch with you before purchasing. Hence, it is important to have a dedicated contact page, mandatory with a form, call-to-action buttons, and customer support details.
Apart from the above-mentioned pages, you can add many other pages as well – such as Terms & Conditions, Privacy Policies, Return Policies, Affiliate, Blog, etc. These pages are also important when your business grows. At the same time, you have to concentrate on your website SEO.
CONCLUSION
So, if you want to set up your eCommerce website, start developing the right pages, as mentioned above. Furthermore, if you want to learn how to build, grow, and maintain your online store, you can directly contact with me.
